Rapti leads Marketing and Brand Strategy at Avataar Venture Partners.
She brings over 13 years of experience in scaling SaaS and fintech brands, having led marketing at Bugasura and Instamojo, and advised several B2B companies as a Fractional CMO.
Her expertise spans GTM strategy, storytelling, and ecosystem building. A two-time recipient of Asia’s Most Influential Content Marketing Professional award and recognized among Karnataka’s Most Admired Marketing Leaders 2025, her focus at Avataar is on strengthening the firm’s brand strategy and positioning by translating Avataar’s hands-on, founder-first philosophy into compelling stories of growth and category leadership.